I’m Nathaniel Sidwell, but most people call me 'Than.' Currently, I'm a senior design strategist at JPMorganChase shaping the strategy of internal tools and business processes using service design and design thinking.
Over the years, I’ve designed for a diverse range of industries—agency, academia, healthcare, and finance—each experience deepening my ability to solve complex problems with thoughtful, human-centered design.
Keara Buckle
Director of Product Design, Buildertrend
"When I joined the company, Than was already an integral part of the design community at Buildertrend. He was an accomplished system designer from his experience at CoConstruct, and a respected subject matter expert within the Product Engineering and Marketing teams. During our time together, he solved complex design problems with an analytical and systematic approach, and a keen attention to detail. He played a key role in reimagining the settings page, and the entire site navigation. He was a crucial link between a future vision of the platform, and working with designers and developers to standardize the building blocks."
Jason Hilton
Director of Product Design, CoConstruct
"Than was a design leader on a small team, and took the lead on impactful user research projects, product enhancements, and our Shibui Design System. His contributions to our product quality were instrumental in positioning CoConstruct for acquisition by Buildertrend. He consistently demonstrates a meticulous approach to UX design, ensuring that every detail is carefully considered. This attention to detail greatly enhanced the quality of our projects and contributed to their success."
Justin Golownia
Design Lead, Buildertrend
"Than pushes design excellence beyond where most people think it ends. He passionately blends form and function together in a way that not only elevates the vision of what a product can aspire to, but tactically improves the customer experience in the present moment. Nathaniel's approach was invaluable as we built a design system from scratch to modernize CoConstruct's legacy apps and later reimagined that entire strategy for a larger platform following a merger with our primary competitor Buildertrend. Time and time again I've seen his ability to bring designers and stakeholders together in a way that ensures we're all paying attention to the details that make a difference while also keeping the overall vision in focus."
Chris Pendleton
Director of Communications, Southern Virginia University
"Than and I collaborated on dozens of projects and I can honestly say that he is the most insightful, thoughtful, talented designer that I have ever worked with. He loves and cares about design more than anyone I know. He posses a special ability to focus on users and their experience relative to his work."
Outside of work, my wife and I are raising three wonderful daughters—it’s been the most rewarding (and creative) challenge yet. We recently spent time in the UK and roadtripped across the US visiting family and friends, before settling down in Philadelphia.
When I’m not designing, I’m playing guitar and mandolin, biking around town, or getting in a game of basketball. I have a deep fascination with urban design, love a good movie based on a true story, and am always exploring new ways to merge creativity with problem-solving.
