Nathaniel Sidwell
User Experience Designer

Virginia Tech School of Architecture + Design

Branding Website

A Virginia Tech Architecture + Design professor and student envisioned a online repository of scholarly essays from students. After coming to me, collaboratively we worked out the strategy, design and branding for the site.

View prototype

Maternity Neighborhood

Strategy UX UI Application

Maternity Neighborhood started as a woman-centered health record software for midwives and birth centers. With the strategy to expand into progressive hospitals and maternity wards, we planned a flexible platform of tools to appeal to new audiences. I pitched and led the redesign of the application to accommodate an integrated, seamless platform of tools in a responsive web application. I led a cross-functional team through the research, design, testing and development of each feature.

Allison Niccum Photography

Strategy Branding

Allison Niccum, initially a portrait photographer, recently expanded into editorial, sports and commercial venues. To establish and win the respect of her growing clientele she needed to rebrand. With my help we branded her business for big returns over the long run.

Cy Twombly Exhibit


Cy Twombly, widely considered among the most important contemporary artists, designed a mural for the ceiling of the ancient Greek gallery wing in the Louvre. The two year project was chronicled in an exhibit at Washington and Lee University and I was the designer who told the story through a series of two dimensional displays per the request of Barbara Crawford, who painted the ceiling in Twombly’s behalf.

Design Rally

Founder Branding Website

Charlottesville’s great design community has been somewhat underground. With the help of fellow designers, we created Design Rally, an event series for creatives in the area. Our goal to bring creatives together, idea share and build Charlottesville as a design hub, we have been formally organized for over a year. Design Rally has drawn many attendees per event and connected an otherwise disjointed community of local talent.

View site

Various Other Projects

Websites Branding Posters

Over the years, I've worked on a wide variety of other projects including websites, logos and posters.